INSIDER

HER TRUE NORTH

Alysha wears our Trailblaze Charm Neck, Polaris Ring, Polaris Open Cuff and Trailblaze Ring

Storytelling is a huge part of what we do here at MIMCO, with our designers constantly expressing individuality and creativity through our collections. In a thoughtful interpretation of discovery and strength, our latest offering, MIM Precious, was designed as a truly incomparable collection to make every experience utterly unique.

Whether it’s a significant date, co-ordinates of a special location, or initials you treasure, this collection of 925 sterling silver pieces is designed to be personalised through engraving. Interpreting the emblematic position of Polaris, a concept many believe to represent ones true centre and limitless joy, the collection features subtle but sentimental accents of cubic zirconia and quartz – chosen by our design team for its properties of direction and focus.

An original design sketch of the Trailblaze Flip Ring and Polaris Open Cuff
Molly Wears our Her True North Neck and a collection of rings

Use these pieces as a way to express your own True North, or gift someone you treasure most with theirs.

Our MIM Precious Collection

Celebrating the creativity at the core of the collection, our Her True North campaign features three women from our talented design team. Watch our behind the scenes film below.