Spend 24 (stylish) hours in London with Alex Stedman, of The Frugality.
Find out what to wear, see and do, as told by a true Londoner.

10AM

"I love Covent Garden, it feels so typically London and Monmouth Street is one of my favourite streets – the cobblestones, the boutique shopping, Covent Garden Hotel with its warm log fires and old fashioned charm, and the best coffee in town served via Monmouth Coffee."

12PM

"Nothing beats a casual outfit for catching up with friends, whether it's a quick ramen pitstop or a long leisurely lunch with a group of my girlfriends. I always keep accessories delicate and minimal during the day and a cross-body bag allows me to be hands-free on the go."

3PM

"The best thing about London is that culture, which generally, is free. I visit most of my favourite galleries at least once a month to clear my head and be inspired. It’s one of my favourite things to do.”

5PM

"Unwinding post-work is essential in such a fast-paced city, and there are so many great bars opening up all the time. I Love Bronte, a newly opened bar design by Tom Dixon – pink, mint and marble interiors…an Instagram dream!"

8PM

"In the evening, I let my accessories do the talking: lace-up heels and a statement pair of earrings are the perfect finishing touch to any look. Just add a red lip."