On set with MIMCO in LA
19 Jun 2018
For 5 days in May 2018, the MIMCO team lived the LA life, shooting our latest campaign on location in Encino, Los Angeles.
The setting: A classic californian mansion, complete with perfectly formed statues, manicured gardens and laid-back pool deck—all with whole lot of luxury.
The season: While winter may inspire a more pared-back approach for some, this is the MIMCO woman's cue to dial up the decadence. Luxe natural materials, romantic palettes and super-femme shapes reign supreme this season. Inspired by water, in both its abundance and scarcity for inspiration, you’ll find intricate accessories that reference ornate european fountains and sunken treasure.
Meet our muse
Latvian model Lana Zakocela is our bold new muse. Dressed in ‘80s-inspired power outfits, she perfectly embodies the strong feminine feeling of the season.
Get to Know Lana
Name: Lana Zakocela
But my friends call me: Lano Chka
Home is? Wherever my dog Mishka is.
Best piece of advice you’ve ever received? Stay true to yourself.
Best thing about living/working in LA?
You have everything in LA: Amazing weather, a healthy lifestyle and I love having my own little garden.
Favourite Campaign Look?
I love so many of the looks. But my favourite was the beautiful white suit with the Eavesdrop Circle Bag—I’m so obsessed.
What is your go-to accessory?
Either a choker or statement earrings paired back with jeans and a white shirt.
How has it been working with MIMCO?
Everyone at MIMCO is amazing. I love Australia and I love Australian people; they’re the best, coolest people in the world. I absolutely fell in love with MIMCO’s accessories, from now on it’s only MIMCO.
After working with MIMCO, what are your thoughts on the collection?
I’m so glad that I got introduced to this brand and had the chance to try on every piece and feel the quality. Everything just feels so special and I could see the detail that the designers put into every piece. It’s now one of my favourite Australian brands.