At MIMCO, we don’t dictate trends; we simply design for every woman – at any age, in any city, whatever her style. We’re on the lookout for a new MIMCO Muse, who will be invited to join us as guest editor of MIMZINE, as well as winning themselves a $1000 MIMCO wardrobe refresh.

The #mimcomuse:

Each season, we select a “muse”. A muse that embodies the female protagonist at the heart of our collection’s narrative; she’s strong and independent; she’s futuristic and fiery; and in the case of our current muse, Soo Joo Park, eclectic, artful and intelligent. Behind each of these campaigns there is a team of women (and men!) who are inspired equally by these superstars and the “everyday style icon”...You. Every day an unexpected #mimcomuse appears on our Instagram feed, and we take notice. We’re not looking for a cookie-cutter front-row fashion fiend; it’s about knocking off everything on your daily to-do list, and looking effortlessly chic, or cool, while you’re doing it.

Image via @tashbonniface

Image via: @nikki.coo

The Details:

Whether you’re of the persuasion that “more (or less) is more”, or timeless elegance is more your thing, we’re here to celebrate style in all forms.

To enter, you’ve got to stand out from the crowd. Show us how you style your favourite MIMCO pieces with an image that represents your personal style. Upload the image to Instagram and include the tags #mimcomuse and #mimco

Competition closes 9 August 2015.

Image via: @isay_yousay

Image via: @cayleighjames

Image via: @slyonthewall

Image via: @ kirstenandertom

The prize:

As well as receiving $1000 worth of MIMCO accessories our #mimcomuse will be invited to MIMCO HQ to meet with our editorial team, before guest editing and publishing a series of “style” posts on this very online magazine, Mimzine. The winner will also join our Managing & Creative Director, Cathryn Wills (CW), and a group of inspiring and entrepreneurial women at our next Creatives Collide dinner, to be held later in the year.

MIMCO HQ, Melbourne.

Shop the latest

Competition closes 9 August 2015.