For so long, the MIMCO baby bag has had a cult following, but this season we wanted to mix things up. Say hello to the Zen Baby Bag: fresh silhouette, same already-loved features.

Marcia Leone is the founder of parenting website Not So Mumsy...and mum to Archie & Poppy. We asked her what she loved most about our new Zen collection, which also features a portable change mat – for the days you’re traveling light(er than usual), but also with baby.

“The Zen Baby Bag is the perfect size to pack everything I need for a full day out. It has lots of compartments – including a transparent pouch and change mat – so it's practical and easy to organise.

I also love the timeless look of it; black goes with everything and the rose gold details elevate any outfit.”

“The baby mat is the chicest I've seen – you wouldn't even know it's a baby change mat. It just looks like an oversized clutch; MIMCO have totally ticked the style and function boxes.”

NOT SO MUMSY'S TOP PICKS