INSIDER

MIMCO x World of Wearable Art

The World of Wearable Art is New Zealand’s largest arts show, challenging designers to take ‘art off the wall and onto the human form’. To celebrate the festival, MIMCO created a bespoke window installation in our Wellington boutique. Inspired by our new season collection, oversaturated visions of Dutch Master florals entwine with bold utilitarian opulence. Fluid shapes, structured styles and a dose of high-octane detail combine for a mood that’s versatile and glamorous.

Our installation for the combines these influences and takes inspiration from the recent Fall 2015 Couture collection by Viktor & Rolf. Designed and constructed by hand by our Visual Merchandising team, the installation features an overblown floral print and deconstructed canvas frames.

Viktor & Rolf, Fall 2015 Couture. Image via vogue.com
Viktor & Rolf, Fall 2015 Couture. Image via vogue.com

View the installation at MIMCO Wellington until Saturday 11 October.